Deploying business intelligence and impactful creative to reach the right audience at the right time.
Getting the most from your ad spend
Between scan, view, YouTube, promoted content and social networking – and the targeting opportunities accessible on any of these platforms – modern media provides a paralyzing amount of variety.
The problem is to decide how to meet the best audiences on the right networks. Without enough tools, time, and knowledge on hand, it can be impossible to know whether the marketing dollars are invested wisely, let alone effectively.
We are specialists at producing high-performance advertising and hyper-targeted promotions, using both modern media platforms to refine how the marketing budget is spent. Our team of paid marketing professionals, data scientists and developers are working together to align you with your audience, create leads, promotions and revenue with optimum productivity.
How to spot a true paid advertising partner
Successful advertising does not happen by accident: it takes careful analysis, excellent imaginative timing and close to flawless timing. Here’s what you can get from a qualified advertising partner:
A data obsession
Digital ads may well be inaccurate (and expensive) if the campaign is not powered by evidence. Conversions only arise when the advertisements hit the right audience in the right manner at the same moment.
A focused creative skillset
Getting innovative in advertising for the sake of imagination isn't going to get results. A real collaborator knows when to stretch his imaginative muscles and when to keep it easy.
An ability to shift
If the results of the initiative are frustrating, the department should be flexible enough to adapt – polishing keyword lists, refining strategies, and refreshing imagination.
Ready for some success stories
Explore our catalogue of results achieved, challenges solved, and clients satisfied.
Our social media services
We leverage our data, design, and copywriting expertise to create ads that engage customers, boost brand visibility, and maximize your marketing dollars.
AUDIENCE + COMPETITOR RESEARCH
Pinpointing market opportunities
We use tools and old-fashioned research to discover where your competitors are active, and to gauge the market landscape for untapped opportunities.
Using analytics, social listening, and other market data, our paid marketing experts will narrow the audience, understand how their particular preferences and online activity will influence our platform selection and targeting.
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CAMPAIGN CREATION
Setting up for success
Applying our expertise to the audience, we're ticking all the boxes to set up your campaigns strategically. We're creating audience groups, preparing to invest, bringing together innovation, and strategizing how we're going to start experimenting and improving once the campaign begins.
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SEARCH ENGINE MARKETING
Boosting brand visibility
Google alone makes more than 3.5 billion requests a day. With customers barely venturing beyond the first post, we're using search engine marketing to get the brand to the top of Page One – then to the top of the line.
Using our keyword analysis and audience data, we generate highly tailored advertising that position your company and provide greater exposure, and deliver content, call-to-action and trust-building messages that users can click on.
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SOCIAL MEDIA ADVERTISING
Making friends and influencing people
Between advanced marketing technologies, the diversity of innovative channels and the ability to make an impact on a small budget, social media is second to none to pay for media. Our team is a pioneer in developing, monitoring and leveraging creative marketing strategies across all major social networks. [link to social media page]
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DISPLAY, RETARGETING + PROGRAMMATIC
Making a real impression
Monitor and re-targeting keeps you in mind and take advantage of the broad scope of the most successful publications on the web. Based on our approach, we will make and refine ad purchases on the Google Display Network and elsewhere, place direct purchases on specialized pages where your customers are located, and collaborate with programmatic partners to provide tailored interactions with much greater precision.
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IN-STREAM YOUTUBE ADS
Delivering richer brand experiences
Ready to have a larger effect on the audience? Our marketing team is a specialist in producing rich and entertaining YouTube advertisements in various ways to make viewers feel aware and amused.
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MEASUREMENT + REPORTING
Because data’s work is never done
We constantly track KPIs to set targets and assess success against the objectives of the initiative. Where advertisements are under-performing, we find places for change and make the required changes.
We periodically report successes and recommend ways to improve campaign efficiency on a weekly or monthly basis, allow us to move spending to higher-performing platforms and optimize our promotional scope.
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