Show compelling content across digital platforms and accelerate AI.
The challenge of relevance and AI readiness
Customers are listening to what is important. Ensuring that you see only appropriate items and content on your digital channels requires analytical skills and quality data. And if you invest in AI, a model that learns from poor data may be worse than useless.
Delivering appropriate and increasingly intelligent interactions requires unrelenting commitment to data accuracy. Still, as a general, data treating is no one’s job.
As a result, healing either becomes an ungainly ad hoc scheme, driving high-skill talent into tedious practice, or actually struggles to do so. In these situations, you need help keeping your data unstuck.
Choosing a data curation team
Data curation requires the right services, within the right timeframe, to the right budget – all of which require experience to deliver.
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Explore our catalogue of results achieved, challenges solved, and clients satisfied.
Our data curation approach
We are taking a collaboration approach, defining the real needs and combining the tools and skills available to address them.
DEFINING REQUIREMENTS
Asking the right questions upfront
Our team is partnering with you to think creatively. What are our objectives? Do we need subject-matter specialists or people with a different audience or culture? We begin by making sure that we solve the right problems.
DATA CURATION
Gathering high-quality material
Recruiting a resource team, we set simple, repeatable criteria and send out or send a team to get the data you need, whether it's in the form of images, text or voice.
DATA LABELING
Enriching the data
Accurate identification maps not just feature, but partnerships – so that you can display similar goods and content to customers and AI models alike. Our deep talent bank selects data features at whatever level of expertise is needed.
VALIDATION AND QA
Building trust in the product
Accuracy and significance are important. From our OneForma platform, we operate from a pool of hundreds of thousands of tools that can be called upon to track and keep the data to the highest standards.