Leveraging the right advocates to build trust and grow beloved brands.
Matching brands with the right advocates in digital
Today, with more advertising competing for their attention than ever before, customers are cautious with their confidence. To cut through, advertisers need champions like and value their fans – this is where influencers excel.
As influencer marketing has gone viral, it’s no wonder that businesses tend to get an influencer – or a lot of influencers – by their side. But this isn’t one-size-fits-all. Instead of following the biggest stars with the most like, marketers need to find and communicate with customers who represent their brand values.
Cyberwoodz Technologies leverages creative thought and social ability to serve as a digital matchmaker, exploring the chosen few who truly reflect your brand. By working hard to make partnerships and strengthen them over time, we create stronger relationships and achieve superior outcomes.
A better influencer marketing partner
Smart marketers focus on creating natural relationships with online trendsetters, no matter the size of their following. Look for agencies that:
Only because everyone has a million followers doesn’t mean you’re going to get a million fans. Experienced teams know how to spot the best personalities to market the product – whether they’re micro-influencers or real celebrities.
Understand the desires of the influencer. There are many influencers who make a living online. As eager as they may be to partner with your brand, they really need to see if they profit from it. Partner with an agency that likes influencers and goes the extra mile to support them.
Have the perfect mix of the brand. Influencers have already found time to bond with their fans, so successful influencer marketers should not rely on absolute artistic freedom. Around the same time, influencer marketers should still advocate a partnership that serves both the brand and the founder alike.
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How we approach influencer marketing
We can’t identify someone that represents your brand until we know what your brand is all about. To do this, our staff sits down to hear more about what the company stands for, what your company goals are, and what your influencer marketing needs to achieve of the industry, forging deep links with prominent personalities.
DISCOVERY
We can't identify someone that represents your brand until we know what your brand is all about. To do this, our staff sits down to hear more about what the company stands for, what your company goals are, and what your influencer marketing needs to achieve.
AUDIENCE RESEARCH
Influencers are the key to the audience. Who do you like to talk to? We compliment whatever audience insights you have with our own in-depth analysis to determine the audiences you should be referring to and the types of communications that would resonate with them.
INFLUENCER LIST CREATION
Our team leverages our analysis to begin to recognize the influencers that your company may be willing to work with. It's more than a follower-and-like game – it's a matter of cultural fit. We ask: does this individual complement the values of our brand? What does the crowd look like? Are these the people we're trying to reach? We are a strong advocate of micro-influencers because they tend to have smaller, more engaged followings and more organic interactions. However, we can and do pursue bigger fish when our strategy demands it. No matter what approach we take, we keep clients in the loop and give you the last call, so you know who is advocating for your brand and what they stand for.
OUTREACH
When promising influencers have been recognized, our team is in charge of the outreach process. We remain in regular dialog with you and the influencer, facilitating a productive friendship. Throughout this process, we serve as your brand's advocate and partner, directing interaction in a way that benefits both parties.
DEPLOYMENT + REPORTING
When a campaign is out in the wild, our staff holds a tight eye on participation and conversion measures, feeds them back to our data team and uses the feedback they give to better the future.