Making your story heard in a digital world that’s noisier than ever.
PR for a changing media landscape
Great PR knows how to cut a cry and develop love for your company. But the old ways are not always successful in a noisy and frequently pessimistic new environment.
PR is still story-driven today, but storytelling is continually evolving with shifting moods and digital developments. Success offers visibility and dedication, but those who cannot fulfill the demands of the public fear losing themselves.
As internet natives and natural storytellers, the CYBERWOODZ TECHNOLOGIES team approaches digital PR with a deep knowledge of the online world and a sharp eye for customer behavior. We apply original analysis, emphasis on performance, and passion for fresh, contagious material to make PR that really works.
Finding storytellers you can trust
Once your story is out there, it’s hard to walk it back. Make sure you’re confident in the team telling yours, and that you’re looking for the marks of a quality Digital PR agency:
Always agile
From politics to pop culture, the narrative can be seen from all manner of continuously shifting lenses. Savvy agencies often keep an eye on the future, so that they can rotate at a moment's notice.
Research-driven
It's important to consider your audience if your PR activities are going to climb above the others. The agencies who do their homework and apply what they discover have a greater chance of winning the spotlight on your brand.
Focused on measurement
Data points such as interaction, posting or streaming don't necessarily tell the whole story, but the department should be involved in defining and increasing relevant indicators.
Please don't leave us (we have so much more to give...)
Explore our catalogue of results achieved, challenges solved, and clients satisfied.
How we approach Digital PR
Effective PR must be planned. Our methodology begins with research, thrives on imagination and is constantly self-reflective.
DISCOVERY
Getting informed and aligned
We continue with a kick-off that familiarizes our team with your brand and aligns partners with priorities and objectives. We're trying to get a feel of who the brand is and how the audience perceives it – and how the two of them may be different.
LANDSCAPE ANALYSIS + SOCIAL LISTENING
Putting an ear to the ground
Our team dives into industry trends, competitor positioning, and notable past successes. We use social listening tools, to measure brand perception and track brand-relevant conversations on social media.
MEDIA LIST CREATION
Building out contacts
When we have painted a strong vision of the market, you're in, we will carefully prepare your path into the spotlight. This starts with the development of a media list comprising authors, writers, podcasters, and conventional and new media influencers who may be sensitive to your brand's story. The Media List is a living text – when we discover new sources and resources, the list continues on.
OUTREACH + CONTENT CREATION
Measuring Up
When your story is in the wild, we're watching, studying, and developing. Our process is structured such that every PR initiative guides the next one, meaning that the brand still puts its best foot forward.