Our actionable insights and creative storytelling inform strategies that deliver results.
The challenge of meeting audience expectations
Nowadays, consumers are inspired by connected devices – and bombarded by marketing messages. It’s more difficult than ever to be heard over the crowd.
Even conversion-focused companies need to care about creating and maintaining a dedicated following to defend themselves from commoditization or disruption. You need a narrative to create some kind of brand. And you need a plan to shape the narrative.
Cyberwoodz Technologies draws on our digital experience, skills in analytics and innovative talent to create content campaigns that produce outstanding results. In a world of transformation, our team combines art and policy research, seizing resources through actionable observations and effective storytelling.
How an effective strategy partner operates
Marketing strategically requires a group. It takes profound observations, combined with a breadth of skills. A strong marketing strategy partner:
Takes a pragmatic approach
Blue-sky tactics that don't suit your company or your clients lead to disappointing performance. While discovering what's feasible with your brand right now, the agency will explore the possibilities for what's happening next.
Understands your customers
Your strategists should be obsessive with the nuance about your potential client – their motives, actions and decisions.
Actively monitors and optimizes
Getting a plan is crucial, but it's also important to know when to change it. If your department does not develop your data-based marketing plan, you are likely to lose valuable time and money.
Ready for some success stories?
Explore our catalogue of results achieved, challenges solved, and clients satisfied.
Our marketing strategy process
Our expertise in designing data-driven, journey-based communication
DATA GATHERING + ANALYSIS
Uncovering the cold, hard facts
Data is at the core of every marketing campaign. Through drawing data from all available channels – first-party data, past campaign results, competition analysis, consumer interviews, surveys, and more – we learn about the audience, recognize problems, and start formulating ideas.
We can formalize and record our review as an audit that includes our main findings and findings.
STRATEGY DEVELOPMENT
Blending art and science
Data is important, but the true challenge is to discover opportunities and to create ideas, to recognize fresh and creative ways to develop, engage and transform your core audiences. Our brilliant marketing strategists are doing all that and more.
Your approach is distilled in a presentation that diagnoses the problems the brand faces, points forth the insights that underpin our solution, and presents a roadmap.
CREATIVE BRIEF
Connecting your audience to your brand
If you're able to execute our plan, we will help with that, too. And no matter what path our plan takes, we have the resources and experience to carry out.
If we support the creation of new properties, we will use our methodology to produce creatively compelling, travel-driven content that converts our proposals into outstanding marketing executions.
AUDIENCE + COMPETITOR RESEARCH
Digging deeper into your market
Attracting an audience allows you to consider their desires and their problems. Via thorough public polling, we learn what challenges viewers face and what makes them tick, so that we can interact with them and leave a lasting impact.
Your rivals are hungry for the same clients. Our team's strategic research analyses the market and begins to determine where the company will benefit from it.
CHANNEL PLANNING
Marketing in the right place, in the right way
Whatever mix of charged, owned and received media platforms we suggest, CYBERWOODZ TECHNOLOGIES uses data and expertise to determine where the ads can have the greatest impact. We would then produce a marketing strategy for the fullest use of any of these networks.
EVALUATION & OPTIMIZATION
Making improvements by measuring performance
We stop considering tactics as one-and-one, whenever possible. Digital marketing is iterative, and a campaign has to be a living entity. We plan to revisit promotional campaigns on a regular basis so that we can take new research into account, determine if the demand has changed and adapt the direction accordingly.