Brand Identity
The Power in Authenticity
Consumers today are more inundated with commercials, more jaded with promotions, and more cynical than ever before about brands. Yet the same customers have thrown too many digital brands for instant success.
Although today’s consumers are savvy, they also gravitate toward products that look, sound, and behave authentically. But establishing a real brand name – let alone one that suits your company priorities – is a challenging challenge.
Here at Blue Fountain Internet, we know what it takes for digital brands to thrive. With an eye for storytelling and a passion for strategy, our team lets businesses stand out by art direction, entertaining content, and a touch of soul-searching.
Best For You
A Quality Brand Partner
You shouldn’t trust your brand with just anyone. Your brand is best in the hands of an agency that is:
Story-focused
Consumers today want and demand to know what drives the brand. Find a design firm that gets what's going to make a good story and has the chops to teach you.
Always strategic
Your branding partners should be proactive in their strategy, basing their decisions not on hunches but on analysis, evidence and best practice.
Ready to market
Ultimately, a new brand has to be marketed. When people who create the brand truly understand marketing, you should be assured that your branding can resonate in philosophy and reality.
Kicking the tires on a new agency?
Explore our catalogue of results achieved, challenges solved, and clients satisfied.
How We Help Brands Find Themselves
VERBAL IDENTITY
Finding your voice
Our content team is at the ready to help build the on-page identity of your brand. We often help with naming – either a new product or service offering, or the brand itself. We collaborate to develop names that approach your brand from a range of creative directions, paring down the choices until just one remains.
We work with clients to craft taglines – taking on the always-challenging task of condensing a value proposition into a few pithy words. Finally, a consistent and distinct brand voice is a core part of your identity. To arrive at one, our content team refines your brand story into a consistent personality that jumps off the page.
DISCOVERY + RESEARCH
Meeting your brand
For any promotional project, we deem interviews with partners to be mission-critical. We ask open questions to get a sense of what your company priorities are, what your brand is today, and what it needs to become.
Our approach to brand branding is as innovative as it is analytical, where concept and content match analysis and practice. We also lay the foundation for the critical analysis on which we are constructing the project. We put special emphasis on your main rivals, your audience's behavior and branding patterns within your industry.
VISUAL IDENTITY
Focusing on look-and-feel
In addition to creating amazing logos, our design and branding teams have vast experience creating visual guidelines for digital brands. more>>
We can help choose a brand color palette that works together beautifully and strikes the ideal tone. We can create custom iconography, set photography direction, or build out other brand-defining visual elements. And we can expand your visual identity into any channel – including websites, advertising, and even animation – where consistency and authenticity are both key.
BRAND STORYTELLING
Uncovering the narrative
The new brand has a tale – a driving manifesto that describes what they're doing and why their audience should take care of it. Taking what we learned through Analysis, our branding and content teams help define and build the story behind your company, placing your vision, purpose, positioning, values, and core promises.IMPLEMENTATION
Bringing it to life
As a full-service digital agency, Cyberwoodz Technologies is ready to execute on our branding recommendations and seamlessly transition into an implementation phase. In the same way, our marketing team is standing by and ready to put your new brand in front of consumers.